[et_pb_section fb_built=”1″ _builder_version=”4.9.4″ _module_preset=”default” background_image=”https:\/\/kaiwa.it\/wp-content\/uploads\/2021\/07\/top_culture.jpg” background_position=”bottom_left” custom_padding=”130px||180px|0px|false|false”][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_image src=”https:\/\/kaiwa.it\/wp-content\/uploads\/2021\/06\/icona-culture_white.png” title_text=”icona-culture_white” align=”center” _builder_version=”4.9.4″ _module_preset=”default” width=”15%” width_tablet=”30%” width_phone=”40%” width_last_edited=”on|phone” custom_margin=”0px||0px||true|false” custom_padding=”0px||60px||false|false” custom_padding_tablet=”” custom_padding_phone=”||25px||false|false” custom_padding_last_edited=”on|phone”][\/et_pb_image][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” text_font=”|||on|||||” text_text_color=”#FFFFFF” text_font_size=”75px” text_letter_spacing=”8px” text_orientation=”center” custom_margin=”0px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||15px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true|false” text_font_size_tablet=”” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” text_letter_spacing_tablet=”” text_letter_spacing_phone=”5px” text_letter_spacing_last_edited=”on|phone”]<\/p>\n
CULTURE<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”30px” text_orientation=”center” text_font_size_tablet=”28px” text_font_size_phone=”20px” text_font_size_last_edited=”on|phone”]<\/p>\n The conversation between worlds<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”||3px|||”][et_pb_row _builder_version=”4.9.4″ _module_preset=”default” min_height=”121px” custom_padding=”||0px||false|false”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” text_font=”|||on|||||” text_text_color=”#000000″ text_font_size=”20px” text_letter_spacing=”2px” text_orientation=”center” width=”50%” width_tablet=”70%” width_phone=”auto” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px|0px|30px|0px|false|true” custom_padding=”0px|0px|0px|0px|true|true” animation_style=”slide” animation_direction=”bottom” animation_duration=”1200ms” animation_delay=”200ms” animation_intensity_slide=”35%” animation_speed_curve=”ease”]<\/p>\n Why Culture is (the) Key<\/strong><\/p>\n [\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”3px” _builder_version=”4.9.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”13%” module_alignment=”center” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.9.4″ _module_preset=”default” max_width=”100%” min_height=”264px” custom_margin=”0px|auto||auto||” locked=”off”][et_pb_column type=”2_5″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”||8px|||”]<\/p>\n We have entered the age of diversity<\/strong>: gender, ethnic, cultural, geographical, and climatic. Each place, each community, has developed its own culture, its own way of responding to challenges and organising social life, work, and the future.<\/p>\n For a marketer always desperate for insight<\/em>, knowing the cultural drivers of a market today is a strategic opportunity. For those who communicate in increasingly fluid and emergent contexts, knowing and understanding the emotional preferences of the market is an unparalleled asset. For those who have to lead complex organisations, an in-depth understanding of the dimensions of organisational culture is a compass. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_image src=”https:\/\/kaiwa.it\/wp-content\/uploads\/2021\/06\/culture_key-insight.png” title_text=”culture_key-insight” _builder_version=”4.9.4″ _module_preset=”default” custom_margin=”-35px||11px||false|false” custom_margin_tablet=”0px||35px||false|false” custom_margin_phone=”||35px||false|false” custom_margin_last_edited=”on|phone”][\/et_pb_image][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” custom_margin=”0px||||false|false”]<\/p>\n The Net is an ethnographic platform at the disposal of communicators and marketers, which must be used wisely and continuously. Anthropological marketing is not only a distinctive lever. It is a real key to interpreting and igniting the engine of business.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.9.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” locked=”off”][et_pb_fullwidth_header _builder_version=”4.9.4″ _module_preset=”default” content_font_size=”15px” background_color=”#5fc5d4″ background_image=”https:\/\/kaiwa.it\/wp-content\/uploads\/2021\/06\/01BKG_TESTO_culture.jpg” min_height=”229px” custom_margin=”0px||0px||false|false” custom_padding=”80px||80px||false|false” custom_padding_tablet=”” custom_padding_phone=”60px||60px||true|false” custom_padding_last_edited=”on|desktop”]<\/p>\n That is why we have invested in certifications,<\/strong>, tools<\/strong> and talents<\/strong> capable of analysing, understanding and generating cultural insights<\/strong> that guide business, market and communication strategies for those who need to internationalise, for those who lead business transformation processes and change management, for those who plan and manage political, crisis and strategic communication.<\/p>\n [\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_row _builder_version=”4.9.4″ _module_preset=”default” min_height=”121px” custom_padding=”||0px||false|false” saved_tabs=”all”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” text_font=”|||on|||||” text_text_color=”#000000″ text_font_size=”20px” text_letter_spacing=”2px” text_orientation=”center” width=”50%” width_tablet=”70%” width_phone=”auto” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px|0px|30px|0px|false|true” custom_padding=”0px|0px|0px|0px|true|true” animation_style=”slide” animation_direction=”bottom” animation_duration=”1200ms” animation_delay=”200ms” animation_intensity_slide=”35%” animation_speed_curve=”ease”]<\/p>\n National Culture <\/strong><\/p>\n [\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”3px” _builder_version=”4.9.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”13%” module_alignment=”center” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default” min_height=”68px”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” text_orientation=”center” custom_margin=”0px||10px||false|false” text_orientation_tablet=”center” text_orientation_phone=”left” text_orientation_last_edited=”on|phone”]<\/p>\n For those who face the global challenges of ethnic diversity, whether in the world or within their own organisation, we offer services of:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.4″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||||false|false”][et_pb_column type=”1_3″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_image src=”https:\/\/kaiwa.it\/wp-content\/uploads\/2021\/07\/icona_culture-mapping.png” title_text=”icona_culture-mapping” align=”center” _builder_version=”4.9.4″ _module_preset=”default” width=”40%” width_tablet=”18%” width_phone=”33%” width_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_delay=”800ms” animation_intensity_slide=”35%” animation_speed_curve=”ease” animation_duration_tablet=”” animation_duration_phone=”800ms” animation_duration_last_edited=”on|desktop”][\/et_pb_image][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” text_font=”|||on|||||” text_text_color=”#000000″ text_font_size=”20px” text_letter_spacing=”2px” text_orientation=”center” module_alignment=”center” custom_margin=”0px|0px|10px|0px|false|true” custom_padding=”0px|0px|0px|0px|true|true”]<\/p>\n culture mapping<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” text_orientation=”center” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” text_orientation_tablet=”” text_orientation_phone=”left” text_orientation_last_edited=”on|desktop”]<\/p>\n Analysis and scenario of cultural differences and drivers in selected countries.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_image src=”https:\/\/kaiwa.it\/wp-content\/uploads\/2021\/07\/icona_culture-strategy.png” title_text=”icona_culture-strategy” align=”center” _builder_version=”4.9.4″ _module_preset=”default” width=”40%” width_tablet=”18%” width_phone=”33%” width_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_delay=”1000ms” animation_intensity_slide=”35%” animation_speed_curve=”ease” animation_delay_tablet=”” animation_delay_phone=”800ms” animation_delay_last_edited=”on|phone”][\/et_pb_image][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” text_font=”|||on|||||” text_text_color=”#000000″ text_font_size=”20px” text_letter_spacing=”2px” text_orientation=”center” module_alignment=”center” custom_margin=”0px|0px|10px|0px|false|true” custom_padding=”0px|0px|0px|0px|true|true”]<\/p>\n culture strategy<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” text_orientation=”center” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” text_orientation_tablet=”” text_orientation_phone=”left” text_orientation_last_edited=”on|desktop”]<\/p>\n A consulting activity to define the ideal strategy for negotiating, hiring, collaborating and communicating in a multimarket scenario.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_image src=”https:\/\/kaiwa.it\/wp-content\/uploads\/2021\/07\/icona_culture-coaching.png” title_text=”icona_culture-coaching” align=”center” _builder_version=”4.9.4″ _module_preset=”default” width=”40%” width_tablet=”18%” width_phone=”33%” width_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_delay=”1200ms” animation_intensity_slide=”35%” animation_speed_curve=”ease” animation_delay_tablet=”” animation_delay_phone=”800ms” animation_delay_last_edited=”on|phone”][\/et_pb_image][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” text_font=”|||on|||||” text_text_color=”#000000″ text_font_size=”20px” text_letter_spacing=”2px” text_orientation=”center” module_alignment=”center” custom_margin=”0px|0px|10px|0px|false|true” custom_padding=”0px|0px|0px|0px|true|true”]<\/p>\n culture coaching<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” text_orientation=”center” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” text_orientation_tablet=”” text_orientation_phone=”left” text_orientation_last_edited=”on|desktop”]<\/p>\n Daily support to global teams or for negotiations. Cross-market services. A suite of marketing, legal and commercial services to explore or develop a specific market.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.4″ _module_preset=”default” background_color=”#e2e2e2″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”][et_pb_row _builder_version=”4.9.4″ _module_preset=”default” min_height=”121px” custom_padding=”||0px||false|false” saved_tabs=”all”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” text_font=”|||on|||||” text_text_color=”#000000″ text_font_size=”20px” text_letter_spacing=”2px” text_orientation=”center” width=”50%” width_tablet=”70%” width_phone=”auto” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px|0px|30px|0px|false|true” custom_padding=”0px|0px|0px|0px|true|true” animation_style=”slide” animation_direction=”bottom” animation_duration=”1200ms” animation_delay=”200ms” animation_intensity_slide=”35%” animation_speed_curve=”ease”]<\/p>\n Organizational Culture<\/strong><\/p>\n [\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”3px” _builder_version=”4.9.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”13%” module_alignment=”center” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.9.4″ _module_preset=”default” max_width=”none” custom_margin=”0px||0px||true|false” custom_padding=”0px||90px||false|false”][et_pb_column type=”1_2″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”|0px||0px|false|true”][et_pb_image src=”https:\/\/kaiwa.it\/wp-content\/uploads\/2021\/07\/culture_c-scan.png” title_text=”culture_c-scan” align=”center” _builder_version=”4.9.4″ _module_preset=”default” module_alignment=”center” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”|0px||0px|true|true”][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” custom_margin=”|0px||0px|false|false” custom_padding=”60px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”|0px|0px|0px|false|false” custom_padding_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”left” text_orientation_last_edited=”on|tablet”]<\/p>\n A comprehensive mapping, alignment and strategy for organisational culture change. Our methodology provides a 3-step path to: La nostra metodologia fornisce un percorso in 3 passi per:<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" CULTUREThe conversation between worldsWhy Culture is (the) KeyWe have entered the age of diversity: gender, ethnic, cultural, geographical, and climatic. Each place, each community, has developed its own culture, its own way of responding to challenges and organising social life, work, and the future. For a marketer always desperate for insight, knowing the cultural drivers […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1194","page","type-page","status-publish","hentry"],"yoast_head":"\n\n