Acer for Education EMEA

Inspire Daily. Learn Always.

Acer for Education’s goal is to bring evolving technologies to schools and institutes to foster meaningful, inclusive, and inspiring educational experiences.

Acer’s Education department offers a wide range of devices for Education purposes that enable schools to better prepare students for their future. Acer’s rich partner ecosystem includes Microsoft, Google, Intel and many more, offering a broad portfolio of solutions that cover all students’ and teachers’ needs – from primary school to university.

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CLIENT REQUIREMENTS

  • Broadening the primary target audience – teachers and school decision-makers at all levels (K12, hi-ed, etc.) – while also drawing the attention of students and families.
  • Promoting Acer for Education’s products, values, vision, events, online training, and school initiatives EMEA-wide through all available channels: social media, blog, DEM, website, and teacher community.
  • Increasing brand reputation through targeted campaigns with high visual impact and engaging storytelling, differentiating products, targets and objectives.

HOW WE MADE A DIFFERENCE

  • Designing campaigns and content based on rapid and ever-evolving inputs
  • KPI-first strategies tailored to the target audience
  • All-around complementary management of communication on each social media, online channel and dedicated platforms

RESULTS

Please note: overall results including organic activities and paid on-page activities – therefore excluding Dark ADs campaigns carried out by third parties (time: Jan 2021-today; Meta, Twitter, Linkedin)

 

AUDIENCE

+27,6%

IMPRESSIONS

+194%

Engagement Rate

+73%

VIDEO VIEWS

+34%