Biondi-Santi
The Founder of Brunello di Montalcino
Biondi-Santi is one of the longest-running and most influential brands in the Italian wine scene. In the beginning, the forefather of the winery, Clemente Santi, had a vision: vinifying pure Sangiovese in Montalcino to create a wine for long ageing. His nephew, Ferruccio Biondi Santi, ultimately grasped that pioneering vision in 1888. Under his helm, the first-ever Biondi-Santi Brunello di Montalcino Riserva was born, marking a milestone in winemaking history.

Since then, the legacy and fame of Biondi-Santi and Brunello have passed from hand to hand, thanks to talented winemakers such as Tancredi Biondi Santi and his son Franco. Today, like yesterday, Biondi-Santi continues its dedication to crafting wines that carry the signature of a unique winery, Tenuta Greppo, sporting a natural elegance and exceptional longevity that is renowned worldwide.

CLIENT REQUIREMENTS

  • Recreating the exclusive BS’s experience on new media 
  • Finding a way to dialogue with KOL and Wine Lovers
  • Making the brand a masterpiece also on social media

HOW WE MADE A DIFFERENCE

  • Identifying a tailor-made and exclusive strategy year after year
  • Creating a unique tone of voice and a social media presence that mirrors Biondi-Santi’s “world apart”
  • Transporting the brand step by step into contemporaneity without losing its trademark craftsmanship
RESULTS

From the beginning until december 2022

AUDIENCE

+2733%

Engagement Rate

+10%

VIDEO VIEWS

>50.000